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Zerodha has publicly reaffirmed its zero-brokerage-on-delivery and no-external-capital model, framing bootstrapped ownership as the structural reason it avoids margin funding promotion, user tracking, and cross-selling. Management says 25 to 30% of new accounts come from referrals, its key growth metric. The post
Zerodha founder Nithin Kamath says the firm has foregone ₹25,620 crore in revenue by holding to zero brokerage on equity trades. The disclosure reinforces Zerodha's customer-trust positioning but arrives as SEBI's derivatives fee changes compress the company's core revenue. The durability of the zero-fee pledge through
Zerodha founder Nithin Kamath says the firm's zero-delivery brokerage model saved traders Rs 25,620 crore between 2016 and 2025. Kamath links the pricing discipline directly to Zerodha's bootstrapped structure, which he argues insulates the firm from investor pressure to cross-sell or monetise aggressively.
Six of India's top ten brokerages, including Upstox, Zerodha, and Motilal Oswal, reported year-on-year declines in active clients in FY26. The broad-based retreat signals reduced retail trading appetite driven by market volatility, pressuring transaction-fee revenue across both discount and full-service platforms.
Tag
Zerodha has publicly reaffirmed its zero-brokerage-on-delivery and no-external-capital model, framing bootstrapped ownership as the structural reason it avoids margin funding promotion, user tracking, and cross-selling. Management says 25 to 30% of new accounts come from referrals, its key growth metric. The post
2mo ago · 1 min · Business
Zerodha founder Nithin Kamath says the firm has foregone ₹25,620 crore in revenue by holding to zero brokerage on equity trades. The disclosure reinforces Zerodha's customer-trust positioning but arrives as SEBI's derivatives fee changes compress the company's core revenue. The durability of the zero-fee pledge through
2mo ago · 1 min · Business
Zerodha founder Nithin Kamath says the firm's zero-delivery brokerage model saved traders Rs 25,620 crore between 2016 and 2025. Kamath links the pricing discipline directly to Zerodha's bootstrapped structure, which he argues insulates the firm from investor pressure to cross-sell or monetise aggressively.
2mo ago · 1 min · Business
Six of India's top ten brokerages, including Upstox, Zerodha, and Motilal Oswal, reported year-on-year declines in active clients in FY26. The broad-based retreat signals reduced retail trading appetite driven by market volatility, pressuring transaction-fee revenue across both discount and full-service platforms.
2mo ago · 1 min · Markets
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