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Zerodha founder Nithin Kamath says the firm has foregone ₹25,620 crore in revenue by holding to zero brokerage on equity trades. The disclosure reinforces Zerodha's customer-trust positioning but arrives as SEBI's derivatives fee changes compress the company's core revenue. The durability of the zero-fee pledge through
Zerodha founder Nithin Kamath says the firm's zero-delivery brokerage model saved traders Rs 25,620 crore between 2016 and 2025. Kamath links the pricing discipline directly to Zerodha's bootstrapped structure, which he argues insulates the firm from investor pressure to cross-sell or monetise aggressively.
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Zerodha founder Nithin Kamath says the firm has foregone ₹25,620 crore in revenue by holding to zero brokerage on equity trades. The disclosure reinforces Zerodha's customer-trust positioning but arrives as SEBI's derivatives fee changes compress the company's core revenue. The durability of the zero-fee pledge through
2mo ago · 1 min · Business
Zerodha founder Nithin Kamath says the firm's zero-delivery brokerage model saved traders Rs 25,620 crore between 2016 and 2025. Kamath links the pricing discipline directly to Zerodha's bootstrapped structure, which he argues insulates the firm from investor pressure to cross-sell or monetise aggressively.
2mo ago · 1 min · Business
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