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Four K-Pop Giants Plan Coachella-Rival Festival

SM Entertainment, YG Entertainment, JYP Entertainment, and Hybe are jointly developing a global music festival aimed at rivaling Coachella, with a December 2027 launch targeted. A coordinated venture among all four major K-pop agencies would create a significant new live entertainment property with global licensing and

Modi Announces India-Korea Friendship Festival for 2028

Prime Minister Modi announced an India-Korea Friendship Festival for 2028, citing the widespread popularity of K-pop and Korean dramas among Indian youth. The move elevates an organic cultural trend into formal diplomatic engagement between the two countries. The 2028 timeline gives both governments space to develop

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k-pop

South Korea's four main K-pop agencies planning to launch new global music festival

SM Entertainment, YG Entertainment, JYP Entertainment, and Hybe are jointly developing a global music festival aimed at rivaling Coachella, with a December 2027 launch targeted. A coordinated venture among all four major K-pop agencies would create a significant new live entertainment property with global licensing and

2mo ago · 1 min · Business

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