IDfy Wins DPDPA Contest, Targets ₹10,000 Cr Privacy Market
India's DPDPA, 2023 and DPDP Rules 2025 are pushing startups toward privacy compliance. IDfy launched Privy and won a government consent management competition in March 2026. An EY report estimates the compliance-as-a-service market at ₹10,000 Cr over three years.