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Marketing spends around the 2026 FIFA World Cup in India may fall by half as brands stay away over poor match timings and a late broadcast rights deal. Broadcasters and sports marketers face thinner revenue with little time left for a mid-tournament recovery.
Zee Entertainment plans to raise 23 billion rupees ($241 million) to fund strategic initiatives, following its acquisition of broadcast rights for the 2026 FIFA World Cup in India. The capital raise signals Zee's push to rebuild after the collapse of its Sony merger and compete in live sports content.
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Marketing spends around the 2026 FIFA World Cup in India may fall by half as brands stay away over poor match timings and a late broadcast rights deal. Broadcasters and sports marketers face thinner revenue with little time left for a mid-tournament recovery.
18d ago · 3 min · Business
Zee Entertainment plans to raise 23 billion rupees ($241 million) to fund strategic initiatives, following its acquisition of broadcast rights for the 2026 FIFA World Cup in India. The capital raise signals Zee's push to rebuild after the collapse of its Sony merger and compete in live sports content.
20d ago · 3 min · Business
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